Sustainability is synonymous with progress.
The fashion industry is one of the most polluting, and we explain why and how to help change it among all, with cooperation.
The drop in clothing prices over the past 20 years has allowed us to buy more and more. We have 5 times as many clothes as our grandparents did. Everything seemed perfect until we discovered what was behind this trend. The reality is that this continuous accumulation of cheap garments is only possible due to a constant reduction in production costs, which implies serious consequences for our health, our planet and for the lives of those who produce them.
The fashion industry is the second most polluting in the world, after that of oil. As the market grows, so does the damage to the environment. However, there are solutions and alternatives to mitigate these problems. The first step is to develop awareness and the will to change.
In most countries where clothing is produced, textile factories dump the wastewater they produce directly into rivers, without any prior treatment. These contain toxic substances such as lead, mercury and arsenic, among others, all extremely harmful to aquatic ecosystems and the health of the millions of people who live on the banks of these rivers. Pollution also reaches the sea, where it ends up spreading across the planet.
Another important source of water contamination is the use of fertilizers for cotton production, which heavily contaminates runoff and evaporation waters. The fashion industry is a major consumer of water. Large amounts of fresh water are used in the dyeing and finishing processes of all our clothes. To get an idea, each ton of dyed fabric may need 200 tons of fresh water.
Cotton requires LOTS of water (and heat) to grow, but is commonly grown in hot, dry areas. The amount of water required for the production of only 1 kg of cotton can reach up to 20,000 liters of water. This creates enormous pressure on this precious resource, already scarce, and has dramatic ecological consequences such as desertification of the Aral Sea, where cotton production has completely drained the water.
What can we do about it, what do we choose to do as an online clothing store?
We choose suppliers that meet all or some of the fundamental sustainable requirements. We love working with local suppliers, designers, artists as we have so much art next to home, so much local talent and we are so proud of how these local suppliers work. The product of that form is km0, it does not pollute much (or nothing) in its transport, and in this way we make known to the world the great local talents.
In added, we seek them to work with fabrics that are natural, organic or recycled, under no circumstances that are synthetic fabrics or that use chemical substances.
That the manufacture is local or within fair trade parameters, and that said manufacture is as respectful as possible.
Our shipping bags made by the company Wastebased.co are an ecological solution and are made of 100% natural fibers, extracted from food and vegetables, therefore they are completely biodegradable and do not harm the environment in the short or long term.
We must be aware that, currently, the manufacturing processes of sustainable fashion are more elaborate and expensive than those of "fast" fashion, due to the fact that slower and more artisan procedures are used, which makes the final garment be more expensive and less accessible for our pockets. However, we are in favor of the motto "less is more", to buy less but quality garments, to choose those that are made in a sustainable way.
This is one of the ways that will lead us to create a society with a better future, the society that we eants for us, for our kids, for the kids of our kids :)
We want to encourage people to consume with their heads, to look at the labels and descriptions of the garments, where they have been manufactured, whether it has been through fair trade or not, who manufactures the piece and where it comes from, if it is from a distance we will take into account that transport will generate a lot of contamination, if it is local trade it will always be better, what materials the garment we like is made of, if it is organic or has been created with synthetic fibers, if these fibers Synthetics are recycled or created from scratch. If they are recycled, it is positive since we are not generating more waste and materials that the planet cannot absorb. We know that this task of investigation is often lazy, and we only look at the price, or the aesthetics of the garment, but we must be aware that if we all do our part and keep in mind that we must help not to contaminate more the planet, we can help here and now in improving our habitat. Notice, the poles are melting due to the greenhouse effect, we accumulate a lot of waste that we do not use and that is not organic, and therefore the planet cannot absorb it, manufacture is creating waste that contaminates our natural resources. All this leads us to find out how we are today: environmental catastrophes and biological catastrophes.
Please let us all be aware.
If you have any questions, you can write to us by filling out the contact form and we will be happy to answer you <3
Natàlia Rabert Trapé
Founder and director
WE PLANT TREES
The carbon footprint represents the impact on the development of an activity that has on the climate, and therefore its calculation is the first inescapable step in order to plot a quantitatively measurable reduction plan. Carbon footprint is the amount of greenhouse gas (GHG) emissions emitted directly or indirectly as a consequence of the development of an activity, measured in tonnes of CO2 equivalent.
The transport that we hire online stores like us to deliver the products to your homes, usually have an impact because of the use of airplanes and cars that use polluting fuels for the environment. We as a sustainable store do not want to contribute to environmental impact, on the other hand transport is inevitable to get our products to all those who want to receive them live near or far. That is why we have made the decision to offset this carbon footprint generated by the cars and planes that carry our products to your homes.
For this reason we are collaborating with the organization One Tree Planted (@onetreeplanted), planting trees to compensate this footprint and pollution.We know that this is not the way to eradicate the problem, the pollution is still there, but on the other hand we are generating more oxygen to make up for it planting new trees in our planet.
We want to maintain the transparency of this process, otherwise it would be pointless to carry out this task, which is why in this space we will publish the calculations and receipts of these collaborations with you.
We will hang the collaborations in the form of receipts sent to us by the same organization once the payments have been made by us, those payments refer to the work of the organization of planting the trees indicated.
If you have any questions about this topic you can contact us by filling out the contact form and we will be happy to answer them.